|So why is ThermoSpas the largest retailer of hot tubs in the world?
We are the only spa manufacturer that sells hot tubs directly to the public! Learn how you can own the hot tub of your dreams custom built, delivered, and installed, with the spa industry's best hot tub warranty and spa service program available ... all directly from ThermoSpas.
Learn How to Buy a Hot Tub from the Only Spa Manufacturer that Sells Directly to You.
HISTORY OF THE COMPANY
ThermoSpas, Inc. is a privately held Connecticut corporation. All shareholders are active participants in the supervision of all aspects of production, marketing, and distribution.
We pride ourselves on creating a reputation within the industry, with our employees, and most importantly with our customers in developing a business that is truly dedicated to customer service. We actively monitor our customers' response to the product, the sales process, the delivery, the installation, the training in use and maintenance, and of course, the on-going support and service. We strive not only to be the best within the industry, but to be the best that we can be.
ThermoSpas began manufacturing hot tubs in 1983 in a 30,000 square foot facility in Shelton, Connecticut. Within three years we outgrew this location and in 1986 we moved into a 60,000 square foot facility in Bethany, Connecticut. This new location soon became limited in size and in 1993 we acquired a 140,000 square foot manufacturing plant on a 13 acre site in Wallingford, Connecticut. The added acres provided us the ability for future expansion in years to come. During the years of 1996 and 1999 ThermoSpas has redesigned many aspects of hot tub manufacturing including shell fabrication, plumbing, cabinet making, and water testing technology. Today our manufacturing facility includes not only the industry's state of the art technology, but machinery designed exclusively by ThermoSpas engineers. This has helped shape our product into the best and most reliable product within the hot tub industry.
GROWTH OF THE COMPANY
ThermoSpas Growth from 1995 through 2000
Reason For ThermoSpas Growth
ThermoSpas began distributing hot tubs in the same way that all competitive manufacturers still do today, through retail establishments. Most stores that sold hot tubs were, and still are, swimming pool retailers. Many of these retailers were not properly staffed or equipped to effectively deliver and install a 1000 lb hot tub. Those that only sold a few dozen hot tubs annually did not have the trained technicians or the availability of an extensive parts inventory to properly service the product. In 1985 ThermoSpas developed a unique delivery and service program to assist the hot tub dealer. Once the dealer consummated the order ThermoSpas would deliver and install the hot tub anywhere within the dealers' market area. If service was required a toll free number was provided and a factory trained technician was there to resolve the problem, either on the phone or in the field. The program was embraced by the retail community and within a few years ThermoSpas had developed a network of over 150 dealers nationwide, along with distribution channels in eight foreign countries.
In the early 1990's the growth of the hot tub industry was very slow in comparison to competitive leisure industries. Most of the retail stores that sold hot tubs viewed them as a secondary product. Swimming pools, pool chemicals, sunrooms, etc. were the products that paid the rent and the marketing of hot tubs, unfortunately, often took a back seat position. Many of these establishments often closed their doors for the winter or offered very limited hours, which unfortunately is when most consumers use their hot tubs the most. ThermoSpas was committed to designing, marketing, and making available the best hot tub the industry had to offer - not selling the cheapest product available. Unfortunately the local retailer often failed to explain the benefits of efficiency, reliability, and quality offered in a ThermoSpas product, that cost only a few hundred dollars more than cheaper brands.
For these reasons in 1995 ThermoSpas' marketing department made a very risky decision. We terminated almost all dealers and embarked upon a direct-to-the-consumer sales campaign. Since we already had extensive experience in delivery and service, all we needed was to develop an effective sales and marketing organization. Through our experience with dealers we learned of the many problems associated with selling a hot tub in a retail showroom and decided to have our sales take place in the customers' home. This method of selling was welcomed by the consumer because it provided many advantages which included a proper home site inspection (Click here to visit Factory Direct Advantage and learn all the benefits of our home sales program). Our direct to the consumer campaign also helped reduce the price of our designer models making them competitive with other manufacturers standard lines. To market our new campaign we decided that educating the consumer was paramount to our success. An educational package was developed which included a 25 minute video and a 52 page color catalogue. We currently send out over 200,000 video packages annually, free to anyone who requests information about hot tubs (Click here to learn how you can order a free video package). As the graph indicates, our direct-to-the-consumer sales campaign has been widely accepted by the hot tub consumer. We are currently the fastest growing hot tub manufacturer in the industry and the largest retailer of hot tubs in the world.
ThermoSpas is a member in good standing with the Better Business Bureau. Click here to review our current performance with the BBB. This site provides you the opportunity to constantly evaluate our adherence to the standards of the Better Business Bureau. We are also one of the only manufacturers and/or retailers to participate in the BBB Care Program. This allows customers to request an arbitration hearing on any issue they choose. The decision made by the arbitration hearing by the Better Business Bureau is binding to ThermoSpas, but not to our customer. For us to offer this type of a win/win scenario, we maintain a high level of confidence in our products and the performance of our personnel.
ThermoSpas is also a member of the prestigious National Spa & Pool Institute. Our president is a member of the board of directors of the National Spa & Hot Tub Council. The council meets regularly to develop new methods of consumer awareness and introduce programs that encourage adherence to industry standards by all manufacturers and retailers.
THE FACTORY DIRECT ADVANTAGE
Buying directly from ThermoSpas as opposed to a local retailer has numerous advantages.
ThermoSpas offers a free home inspection that not only answers all your questions about hot tubs, but also provides the comfort of knowing that the model you've chosen will not only fit, but operate safely in your home. Because we are a manufacturer that custom builds every hot tub we can guarantee the best price on any model, along with professional installation, product training, and customer service that is unmatched in the hot tub industry.